Global Brand Manager

• Develop three-year plans with objectives, strategies and tactics, in close collaboration with the VP;
• Design and development of new products from concept to industrialization, in line with brand strategy;
• Creation of promotional programs, POS materials, VMs, display layouts, and engagement tools both in-store and digital;
• Definition of creative needs, coordination with agencies, supervision of shootings and creation of visual materials;
• Monitoring trends and competitors, creating presentations for global meetings and launches;
• Coordination with Operations, Sales, Trade, PR and other functions to bring new products to market;
• Management of alignments, approvals and communications with licensees;
• Preparation and management of the annual budget, trademark registration, project documentation.

Essentials/Must have

• Bachelor's or Master's degree in Business Economics, Marketing, Communications or related disciplines;
• Many years of experience gained in the role in companies in the Fragrance, Beauty or Luxury sectors;
• Excellent knowledge of written and spoken English, with solid grammatical and lexical skills.

Preferential/Nice to have

• Knowledge of Canva, AI tools and Adobe Suite (Photoshop, Illustrator, InDesign);
• Strong passion for brand marketing, organizational, communication, and collaborative skills, as well as creativity, innovation, and a propensity for analysis;
• Desirable residence/domicile in Florence;
• Knowledge of the French language.

• Restaurant Ticket from €8;
• Health Insurance;
• Welfare €500.

The position includes a permanent contract with a salary commensurate with actual professional experience gained + MBO 12% of the RAL upon achievement of objectives.

Our client is a leading international company that is currently undergoing significant growth and development at its Italian subsidiary.

#WEPRAXI #PRAXIHR #PRAXI

#GLOBALBRANDMANAGER #PRODUCTMARKETINGMANAGER #BRANDMARKETINGMANAGER #BEAUTY

Ref. SP50085

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