Digital Marketing & App Experience manager

• Gather and translate business requirements into actionable digital solutions;
• Manage complex and cross-cutting digital projects;
• Coordinate multiple stakeholders on cross-functional initiatives;
• Manage roadmaps, dependencies, go-lives, and service continuity;
• Monitor delivery quality and manage critical issues;
• Drive user experience in apps and digital products;
• Analyze data, KPIs, and behavioral insights to guide decisions;
• Prioritize and evolve digital products into apps, guiding their adoption and use.

Essentials/Must have

• Senior experience in program and digital product management on customer facing products;
• Ability to manage complex digital products end-to-end and coordinate multiple stakeholders;
• Strong customer value orientation with skills in digital marketing, customer experience, and data analytics.

Preferential/Nice to have

• Experience in the banking or financial products sector, digital product management/digital marketing consultancy firms, the consumer goods sector, or more generally the B2C retail world;
• Advanced knowledge of App ecosystems and complex digital products;
• Experience in designing customer journeys and digital flows;
• Product-oriented approach focused on user experience;
• Data analysis and KPI usage skills;
• Transversal leadership and mediation skills;
• Structured problem solving and complexity management;
• Excellent cross-functional communication and collaboration skills.

Meal vouchers, smart working one day a week

RAL of €60,000/65,000

Our client company operates in the retail sector, distinguishing itself with a strong market presence and an evolving context oriented towards the development of digital channels and services.

#WEPRAXI #PRAXIHR #PRAXI #DIGITALPRODUCT #APP #CUSTOMEREXPERIENCE #PROGRAMMANAGEMENT #KPI #DIGITALMARKETING

Ref. SP40480

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