Marketing & Communication Manager

• Define and implement marketing and communication strategies consistent with the high-end industrial B2B company positioning
• Plan and coordinate brand awareness activities aimed at internal and external stakeholders, managing corporate and internal communications, promoting engagement, corporate culture and organizational alignment - working closely with the Sales Department and the HR Department to attract and retain talent (employer branding)
• Organize fairs, events and initiatives ensuring consistent image and executive and exclusive quality
• Implement media and social media strategies aimed at visibility, reputation and brand enhancement, with attention to developing editorial plans, content and targeted campaigns on LinkedIn.
• Supervise the graphic and visual production of online and offline materials (posters, posters, banners, event materials, presentations), ensuring consistency of visual identity and " tone of voice " across all company channels
• Coordinate and develop a team of two resources by promoting collaboration, accountability and professional development
• Monitor KPIs and results of marketing and communication activities by preparing periodic reports
• He will also ensure the marketing management of the luxury furniture design brand that is part of the Group.

Essentials/Must have

• Consolidated experience in Marketing & Communication roles - applications coming exclusively from industrial B2B contexts - structured manufacturing or industrial companies will be considered
• Experience in event management, trade fairs and corporate communications (ATL and BTL)
• Experience in employer branding, brand awareness , and internal communications projects
• Excellent knowledge of the Microsoft Office package, especially PowerPoint and Excel
• Fluent in English - selections will be held in English
• Excellent interpersonal and stakeholder management skills
• Strong organizational orientation and attention to detail
• Ability to work across HR and Sales functions
• Proactive, inclusive and collaborative approach
• Adaptability and flexibility

Preferential/Nice to have

• Previous team coordination experience
• Ability to build a function from scratch
• Professional path also developed in entrepreneurial companies

• Permanent employment, at the highest clerical or managerial level
• Gross Annual Salary in the range of around: €50,000

An Italian company with 70 years of history, a leader in metalworking processes for the automotive and aerospace sectors , recognized for excellence, innovation, and sustainability. With a broad industrial presence both nationally and internationally and a solid position in the premium and luxury segments , it continuously invests in Research & Development to develop technologies, advanced materials, and cutting-edge production solutions.

#COMMUNICATION #MARKETING #B2B #BRANDAWARENESS #EMPLOYERBRANDING #STAKEHOLDERENGAGEMENT #EVENTS #MEDIA #GRAPHICS #DIGITAL #DESIGN #LUXURY #HIGH-QUALITY

#WEPRAXI #PRAXIHR #PRAXI

Ref. SP20298

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