Marketing Manager

• Defines market, channel, product and pricing strategies in line with company objectives, identifying new development opportunities and ensuring sustainable results over time
• Develops the marketing plan, defining market shares, volumes, margins and priorities, coordinating the team towards achieving the objectives
• Analyzes the market, customers, competitors and trends, translating insights into offers, value propositions and product and service development
• Collaborates with the sales department to ensure consistency between strategy and commercial proposal; develops support materials (catalogs, price lists, promotional tools) and supports the sales force in complex negotiations.
• Interacts with the purchasing function in managing and negotiating agreements with suppliers, contributing to the development of partnerships and inventory optimization
• Monitor performance through KPIs (turnover, margins, mix, category trends, ROI), evaluating the effectiveness of initiatives
• Coordinates and develops the team, promoting collaboration and continuous improvement
• Ensures the effectiveness of marketing communication plans, both offline and digital, tailored to target audiences and sales channels.

Essentials/Must have

• Degree
• At least 10 years of experience in product marketing in medium-large structured companies, including at least 5 years in management roles with team coordination responsibilities, preferably in the distribution sector (e.g., office, consumer goods, equipment, non-clinical medical, cosmetics, food, spare parts, etc.)
• Consolidated expertise in product marketing across large and complex portfolios (assortment, range, pricing, offers)

Preferential/Nice to have

• Experience in multi-channel contexts (agents, e-commerce, inside sales, etc.)
• Master's and/or specialization in Marketing

Company car for mixed use

RAL €55,000/65,000 plus MBO of 10k/15k

A historic Italian company active in the distribution of products, with a wide assortment and a consolidated presence throughout Italy, a leader in its market segment.

Ref. SP37613

Disclaimer:

PRAXI SpA (MLPS Authorization 13/I/0003868/03.04) believes that diversity and inclusion are key elements for the success and sustainability of organizations. We are committed to creating an inclusive work environment that promotes equal opportunity and respects the diversity of backgrounds, experiences, and opinions of our employees, partners, and customers.

We are committed to ensuring that all stages of the recruitment and selection process are conducted fairly and transparently, based solely on the skills, qualifications, and experience of applicants. Furthermore, we are committed to using neutral and inclusive language in our communications to avoid any form of gender discrimination or bias.

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